My Services

I help companies to grow their brand and generate new business starting with a consultative approach. You understand your product and market better than anyone, so I need to spend some time with you and your team to understand this. Once we have completed this phase then we have several different options.

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The personal outreach approach

Whilst we know that targeted marketing though email and other forms of digital marketing is effective and has its place; I firmly believe that picking up a phone or going to a relevant networking event is a far more effective way of selling a product or service.

 

This approach is for a bigger ticketed product/service and involves identifying the types of companies that the product/service is relevant to and then effectively mind mapping and connecting with the most relevant people within that organisation. 

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Once these people have been identified through usual methods such as Linkedin, Company Website and News Articles (from set up alerts and bolean operators; it is important to contact them all on both the phone and email sending relevant information and case studies and just being frank.

 

By doing this you will eventually get in touch with the most appropriate person or one who is relevant but who isn’t as busy. Once you have a “foot in the door” so to speak you can start building that relationship. 

I don’t believe in being pushy as they know their company better than me and if they say it is not relevant and you have exhausted all other avenues you move on to the next.

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The bulk digital outreach approach

The bulk digital outreach approach coupled with the traditional telephone approach is proven to be effective at learning about your customers and building relationships.

Whether you would like me to take a tailored detective approach to researching the specific companies and people to talk to, wish to provide me with the data of customers to call or would prefer to work with my partners at Clear Data Marketing; my job is to learn about your business and product and using a consultative approach, sell it directly to the people who need it most. 

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